Códigos QR

Periodically, a new technological tool becomes the great promise of marketing. The bluetooth as a way to launch promotions by location, check-in applications like Foursquare, NFC connectivity system to provide interactivity to outdoor advertising, augmented reality ... QR codes fatten this list. A QR code is a useful for storing information on a dot matrix or two-dimensional bar code created by Japanese corporation Denso Wave, a subsidiary of Toyota, in 1994 module. Characterized by the three squares that are in the corners and to detect the position of the code reader. The "QR" is derived from the acronym English phrase Quick Response, as the creators had intended the code to allow its contents to be read at high speed. QR Codes are common in Japan, where they are the most popular two-dimensional code in there.

. These tools are not dead, in fact you can see on train tickets and plane tickets, concerts and in some print ads and marquees. However, between the company "remains a great unknown", they recognize from the portal Ticketea ticket. According to the MMA association, only 12% of mobile users use them. Advantages QR codes have some advantages over traditional bar codes . In addition to having greater information capacity , do not require a specific reader , which helps to save costs. But above all , have a great potential in the advertising field . "It is a technology that allows you to interact with the client and , therefore , allows for great creativity." Moreover, " can lead to different profiles of people , not just young people ." According to a recent report by Accenture and Ametic employer , the penetration rate of mobile Internet among Spaniards aged 40 to 49 years is 44 %. From age 50 , 34% are connected to the Internet from a mobile device. However, very few brands take advantage of them . " For users bother to read a QR code with your smartphone , it needs to deliver tangible value . Not enough to redirect them to a corporate website , "says David Castaneda, founder and executive accounts Selenus a marketing and communications agency pioneering the use of QR codes. " To read one of these , users have to open an app on your smartphone and take a picture , a little effort will not do unless it receives a fee ," adds.